Fillable Worksheet Project:
Value Propositions Guide
Overview:
I developed the Value Propositions Guide for Amazon Small Business Academy, designed to help entrepreneurs clearly define the unique value their products or services offer to customers. This guide includes practical tools like the Value Proposition Chart, Canvas, and Statement, guiding users through the process of understanding their customers' needs and how their offerings meet those needs. If you download the document, you can see it can be used like a journal, for people to independently fill out. It was distributed to during a webinar for users to keep practicing their learning after the session ended.
Key Responsibilities:
Collaborative Content Development: Partnered with Her Brand & Co. to create copy for a detailed, step-by-step guide that helps users craft compelling value propositions by identifying customer pain points, desired gains, and how their products provide solutions.
Instructional Design: Simplified complex concepts related to value propositions into accessible and interactive formats, ensuring entrepreneurs can apply these techniques, regardless of their business stage.
Learning Strategy: Utilized structured learning methods to help users align their offerings with customer needs, improving messaging and market positioning.
Outcomes:
The Value Propositions Guide, distributed during the webinar, provided entrepreneurs with a powerful toolset to better understand their target audience and effectively communicate their products' unique value, positioning them for greater success in the market.
Take a look at the guide here:
Work_Sample_3_Worksheet_Fillable_Value_Propositions.pdf