Curriculum Development Project: 

Business Models and Distribution

Key Responsibilities: 

• Curriculum Design: Developed and structured the Business Models and Distribution lesson, ensuring the material was logically organized and met learner objectives.

• Content Creation: Authored comprehensive lesson plans, interactive activities, and quizzes designed to reinforce key concepts around business models and distribution strategies.

• Collaboration: Worked closely with SMEs in retail, e-commerce, and supply chain management to ensure content was grounded in current industry practices and insights.

• Instructional Strategy: Implemented a blended approach using video, case studies, and interactive exercises to keep learners engaged and enhance retention.

Creation Process:

1. Ideation: The lesson originated from identifying a need within the curriculum for a module that clarifies business model selection and distribution strategy. The idea was to demystify how different business models align with specific distribution methods. During this stage, I outlined key questions entrepreneurs face—such as, “How do I choose the right business model for my product?” and “What distribution channel will help me scale efficiently?”

2. Consultation with SMEs: To ground the lesson in real-world expertise, I collaborated with Subject Matter Experts (SMEs) from various industries. For the business models section, I consulted with professionals in e-commerce, retail, and B2B sectors to ensure the content captured the advantages, challenges, and applicability of each model. For distribution, I partnered with logistics and supply chain experts to provide learners with a deep understanding of how distribution choices impact scalability, customer reach, and operational efficiency.

3. Curriculum Mapping: I mapped out the learning objectives, breaking the content into two core modules: one on business model selection (covering direct-to-consumer, B2B, franchising, etc.) and another on distribution strategy (covering retail, online, and hybrid models). The curriculum was structured to first explain theoretical concepts and then guide learners through practical decision-making frameworks. I also built in learning checkpoints for self-assessment at each stage.

4. Creating a Storyline: To make the content relatable, I created a fictional case study following a small business owner navigating the decision of selecting both a business model and a distribution channel. This narrative gave learners a cohesive, real-world context and allowed them to apply the concepts step-by-step, tracking the entrepreneur’s journey through challenges like market entry, growth, and logistics.

5. Content and Activity Development: I developed interactive content, including quizzes that required learners to match specific business models with appropriate distribution methods. For example, after learning about B2B models, learners completed a scenario where they had to select the best distribution channel based on given business goals. I also integrated case studies from successful businesses that transitioned from one model or distribution strategy to another, highlighting lessons learned.

6. Multimedia Integration: The lesson included animated explainer videos that broke down complex concepts visually. I collaborated with multimedia designers to create infographics that compared different business models and distribution channels side-by-side, making the material more digestible. A downloadable worksheet allowed learners to plot their own business model and distribution strategy after the lesson.

7. Review and Testing: After developing the lesson, I piloted it with a small group of learners (by employing the help of a third party user testing team to remain unbiased) and gathered feedback on content clarity and engagement. I refined the examples and adjusted the pacing based on the pilot results, ensuring the lesson was both informative and user-friendly. Final revisions were made in collaboration with the SMEs to ensure accuracy and practical relevance.

Check out some of the process here: